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Channel: Consumer Insight – Return Path
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An Apple Watch Watched Never Ships

The long awaited Apple Watch is finally available today, but according to Return Path’s Consumer Insight division, only 18% of consumers who pre-ordered the Apple Watch will actually receive their...

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Presidential Subject Lines: What Can We Learn?

There is an old adage that goes something like, “If you can’t be part of the solution, at least don’t be part of the problem.” For the purposes of this article, it might be best to table that notion...

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Return Path Data Shows Dropoff in In-App Purchases

As monetizing online games becomes more difficult, companies are spending millions on advertising to win over paying customers. However, their efforts seem only to have a temporary positive effect. We...

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Procrastinator’s Paradise: Gift Card Sales Are on the Rise

In 2014, MarketWatch reported that gift card sales were on track to reach an all-time high of $124 billion—a 55% increase over 2007. The rise of the gift card is no mystery. For consumers, gift cards...

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​Are We on the Verge of a Big Data Breakthrough?

Size matters. And in data, sometimes smaller is better. After decades of trying to decode the mysteries of big data, smart companies are looking to specialized data providers rather than trudging...

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Inbox Insight—Data Can Troubleshoot Deliverability Problems

You are an avid user of Return Path’s Inbox Monitor. You use it daily to diagnose deliverability issues and see what happens at each mailbox provider. That’s great! That’s exactly what the tool is...

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Email 2020? Think Email 20/20 Instead [New eBook]

Many marketers have been predicting Email 2020—what the email landscape will look four years from now. Sadly, there is no oracle that can correctly see into the future and a most of those predictions...

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2020 Prediction: New Value in Email Data

The year 2000 was a simpler time. Scientists had barely sketched the human genome, and boy bands ruled the land. When it came to technology, only about 51% of US households had a computer, and you were...

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American Woman: The Purchasing Powerhouse

The phrase “emerging market” is typically used in reference to a place. Associated terms like BRIC, 3G, and Next Eleven all reference up-and-coming countries. But business leaders might do better by...

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2020 Prediction: Improving Voice of the Customer

Meeting customer needs and wants is no easy task. When his brother Herb gave him free rein to design the perfect car for the everyman, Homer Simpson described his final product as “powerful like a...

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Data, Don Henley, and the Best Summer Ever

Summer is the time for taking it easy. Kick off the dress shoes, slip on some flip-flops, and head for sand and sun. Return Path’s latest ebook, Brands of Summer, is here to help inspire you to make...

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Read(y) or Not: Let the Email Olympic Games Begin!

As the world’s greatest athletes meet in Rio de Janeiro to compete for the gold, brands are arriving in your inbox to compete for your attention and dollars. So what better way to celebrate than by...

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Yale Cites Wikipedia and More Insights

Fire up the grill, get your facepaint ready, and cancel all Saturday plans; college football is right around the corner. And what’s better than waking up to ESPN College GameDay? For many, even more...

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Beyond the Buzzwords: Defining Consumer Insights (Part 1)

Accountants have it so easy. When they go to work, their decisions are closely guided by millions of pages of regulations. A veritable alphabet soup of regulatory bodies, government agencies, and...

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Market Research: The Customer Is Not Always Right

There are many ways in which businesses can learn about customer satisfaction. Of course, sales are probably the best indicator of how well products and services are meeting market needs and wants. But...

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Return Path attends DMA Launch of Consumer Email Tracking Study 2016

As Chairman of the DMA Email Council, I was looking forward to attending their launch of the Consumer Email Tracking Study for 2016 held in London last week. The event was well attended with an...

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Edison Acquires Return Path’s Consumer Insights Business

I am pleased to share the news with you that we have finalized an agreement to sell our Consumer Insight business to leading technology company Edison Software. Under the terms of this deal, Edison...

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Why is Buying Marketing Technology so Hard?

Marketers are frustrated and I don’t blame them. The process of buying new technology to keep pace with change and make improvements, is becoming harder and harder. This is especially true for...

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